PPCBeginner guide
How to structure a Google Ads search account on a small budget
How to structure a small-budget Google Ads search account: conversion tracking first, a few tight campaigns, careful match types, bidding and weekly upkeep.
Guides
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GEOBeginner guide
Generative engine optimization (GEO): a starter guide for marketers
Learn what generative engine optimization (GEO) is, how AI answer engines find and cite pages, and seven practical steps that improve your odds of a citation.
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For people already doing the work.
SEOIntermediate guide
Technical SEO audit checklist: a step-by-step guide for small sites
A technical SEO audit checklist in ten ordered steps, from robots.txt and indexing to Core Web Vitals, structured data and a simple way to rank the fixes.
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