Working MarketerDaily articles and practical guides on SEO, generative engine optimization, PPC, content, social, email and analytics.https://workingmarketer.com/en-usHow to build and maintain negative keyword lists in Google Adshttps://workingmarketer.com/articles/negative-keyword-lists-search-terms-routine/https://workingmarketer.com/articles/negative-keyword-lists-search-terms-routine/A routine for building negative keyword lists from the search terms report: where each term lives, which match type to pick and what to check monthly.Thu, 12 Nov 2026 22:56:36 GMTPPCgoogle-adsnegative-keywordssearch-terms-reportpaid-searchHow to write title tags and meta descriptions Google is more likely to keephttps://workingmarketer.com/articles/write-title-tags-and-meta-descriptions/https://workingmarketer.com/articles/write-title-tags-and-meta-descriptions/Google rewrites title tags and meta descriptions it finds unhelpful. See what its documentation asks for, a five-step writing method and a checklist to run.Thu, 12 Nov 2026 18:26:14 GMTSEOtitle-tagsmeta-descriptionson-page-seosnippetsGoogle's November 2026 core update is rolling out: what to do nowhttps://workingmarketer.com/articles/google-core-update-rollout-before-black-friday/https://workingmarketer.com/articles/google-core-update-rollout-before-black-friday/Google released the November 2026 core update on November 10. See what is confirmed, what to leave alone during the rollout and when to measure the impact.Tue, 10 Nov 2026 19:15:00 GMTSEOcore-updategoogle-searchsearch-consolerankingsGoogle Analytics adds Data Manager: one hub for streams, links and importshttps://workingmarketer.com/articles/google-analytics-data-manager-beta/https://workingmarketer.com/articles/google-analytics-data-manager-beta/Google Analytics launched Data Manager in open beta on November 6, 2026. See what the hub does, where to find it and how to avoid counting conversions twice.Tue, 10 Nov 2026 13:30:00 GMTAnalyticsgoogle-analyticsdata-managerfirst-party-dataconversion-trackingGoogle expands ads in AI Mode to 10 more countries: what advertisers controlhttps://workingmarketer.com/articles/google-ads-ai-mode-expands-ten-countries/https://workingmarketer.com/articles/google-ads-ai-mode-expands-ten-countries/Google is scaling ads in AI Mode to 10 more countries and launching multiturn ads in the US. See which campaigns are eligible and what you can control.Mon, 09 Nov 2026 19:00:00 GMTPPCgoogle-adsai-modesearch-adsmatch-typesperformance-maxGoogle adds more links to AI Mode and AI Overviews: how to preparehttps://workingmarketer.com/articles/google-ai-mode-overviews-link-updates/https://workingmarketer.com/articles/google-ai-mode-overviews-link-updates/Google announced five link updates for AI Mode and AI Overviews on October 15, 2026. See what each one changes and the checks to run on your own site.Mon, 09 Nov 2026 14:15:00 GMTGEOai-modeai-overviewsgoogle-searchsearch-consolecitationsSPF, DKIM and DMARC explained: what bulk email senders must set uphttps://workingmarketer.com/articles/spf-dkim-dmarc-explained/https://workingmarketer.com/articles/spf-dkim-dmarc-explained/SPF, DKIM and DMARC prove an email really comes from your domain. See how they fit together, what Gmail and Yahoo require and how to roll out DMARC safely.Sun, 08 Nov 2026 15:00:00 GMTEmailemail-authenticationspfdkimdmarcdeliverabilityUpdate, merge or remove: how to decide what to do with old contenthttps://workingmarketer.com/articles/update-merge-or-remove-old-content/https://workingmarketer.com/articles/update-merge-or-remove-old-content/A decision process for auditing old content: when to refresh a page, when to merge it with a redirect, when to leave it alone and when removal is justified.Sat, 07 Nov 2026 18:00:00 GMTContentcontent-auditcontent-refreshredirectscanonical-tagsgoogle-searchHow to structure a Google Ads search account on a small budgethttps://workingmarketer.com/guides/google-ads-account-structure-small-budgets/https://workingmarketer.com/guides/google-ads-account-structure-small-budgets/How to structure a small-budget Google Ads search account: conversion tracking first, a few tight campaigns, careful match types, bidding and weekly upkeep.Sat, 07 Nov 2026 14:00:00 GMTPPCgoogle-adssearch-campaignsaccount-structurebiddingnegative-keywordsHow to write alt text for social media posts, platform by platformhttps://workingmarketer.com/articles/alt-text-for-social-media-posts/https://workingmarketer.com/articles/alt-text-for-social-media-posts/Write alt text for social media images that helps screen reader users, and find the field on X, Instagram, Facebook, Threads, LinkedIn, Pinterest and TikTok.Fri, 06 Nov 2026 15:30:00 GMTSocialalt-textaccessibilityimage-descriptionssocial-mediaGenerative engine optimization (GEO): a starter guide for marketershttps://workingmarketer.com/guides/generative-engine-optimization-starter-guide/https://workingmarketer.com/guides/generative-engine-optimization-starter-guide/Learn what generative engine optimization (GEO) is, how AI answer engines find and cite pages, and seven practical steps that improve your odds of a citation.Thu, 05 Nov 2026 14:00:00 GMTGEOgeoai-searchai-overviewsai-crawlersllms-txtTechnical SEO audit checklist: a step-by-step guide for small siteshttps://workingmarketer.com/guides/technical-seo-audit-checklist/https://workingmarketer.com/guides/technical-seo-audit-checklist/A technical SEO audit checklist in ten ordered steps, from robots.txt and indexing to Core Web Vitals, structured data and a simple way to rank the fixes.Tue, 03 Nov 2026 14:00:00 GMTSEOtechnical-seosite-auditindexingcore-web-vitals