PPCHow-to
How to build and maintain negative keyword lists in Google Ads
A routine for building negative keyword lists from the search terms report: where each term lives, which match type to pick and what to check monthly.
Latest articles
News, analysis and explainers, published daily. Every piece links to its sources so you can check the facts yourself.
SEOHow-to
How to write title tags and meta descriptions Google is more likely to keep
Google rewrites title tags and meta descriptions it finds unhelpful. See what its documentation asks for, a five-step writing method and a checklist to run.
SEONews
Google's November 2026 core update is rolling out: what to do now
Google released the November 2026 core update on November 10. See what is confirmed, what to leave alone during the rollout and when to measure the impact.
AnalyticsNews
Google Analytics adds Data Manager: one hub for streams, links and imports
Google Analytics launched Data Manager in open beta on November 6, 2026. See what the hub does, where to find it and how to avoid counting conversions twice.
PPCNews
Google expands ads in AI Mode to 10 more countries: what advertisers control
Google is scaling ads in AI Mode to 10 more countries and launching multiturn ads in the US. See which campaigns are eligible and what you can control.
GEOAnalysis
Google adds more links to AI Mode and AI Overviews: how to prepare
Google announced five link updates for AI Mode and AI Overviews on October 15, 2026. See what each one changes and the checks to run on your own site.
EmailExplainer
SPF, DKIM and DMARC explained: what bulk email senders must set up
SPF, DKIM and DMARC prove an email really comes from your domain. See how they fit together, what Gmail and Yahoo require and how to roll out DMARC safely.
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See advertising optionsContentHow-to
Update, merge or remove: how to decide what to do with old content
A decision process for auditing old content: when to refresh a page, when to merge it with a redirect, when to leave it alone and when removal is justified.
SocialHow-to
How to write alt text for social media posts, platform by platform
Write alt text for social media images that helps screen reader users, and find the field on X, Instagram, Facebook, Threads, LinkedIn, Pinterest and TikTok.