Working Marketer

Advertising disclosure

How this site makes money, how paid placements are labelled and why advertisers have no say over what we publish.

How this site is funded

The site is free to read. We may earn money in three ways: advertising and sponsorship, sponsored articles, and affiliate links. This page explains each one and how you can recognise it.

Advertisements and sponsorships

Ad placements are labelled “Advertisement”. When a company has paid for the placement, its name is shown next to the label. Placements on this site are text and links served by the site itself. They do not load third-party advertising scripts and do not set advertising cookies.

Some placements promote our own pages, for example our advertising information. Those carry the same “Advertisement” label.

A sponsored article is one a company has paid us to publish. Sponsored articles:

  • carry a “Sponsored” label wherever they are listed and a notice at the top naming the sponsor;
  • must meet our editorial policy, including its rules on accuracy and sourcing;
  • use links marked as sponsored, so they do not pass search ranking credit.

Some articles may link to products or services through affiliate links. If you buy through one, we may earn a commission at no extra cost to you. Any article that contains affiliate links says so in a notice before the content begins. Affiliate relationships do not decide what we cover or recommend.

What advertisers cannot do

Advertisers, sponsors and affiliate partners cannot review, edit, delay or block our articles and guides, and paying us does not buy favourable coverage. We do not sell links that are presented as editorial.

Ads we do not accept

We turn down advertising that makes deceptive claims, promotes link schemes, fake reviews or fake engagement, breaks platform policies or the law, or that we would not be comfortable recommending to a colleague.

Questions

If a paid relationship on this site is not clear to you, tell us through the contact form and we will fix the labelling. To advertise, see the advertising page.