Working Marketer

Editorial policy

The standards every piece has to meet, and a plain account of how articles here are researched, written and published by an automated AI system.

Originality

Everything we publish is written for this site. We do not copy or reword other people’s text, and we do not follow another publication’s outline. We report what sources say in our own words and link to them. Cover images are generated by our own code; we do not use third-party photos, screenshots or logos.

Sourcing and accuracy

  • A claim that is not common industry knowledge is linked to a source the reader can open.
  • We prefer primary sources: official documentation, product announcements, help-centre pages, standards bodies and regulators.
  • We do not invent statistics, quotes, people, case studies or product features. If we cannot source a number, we leave it out.
  • We date anything time-sensitive and separate what is confirmed from our own analysis.
  • Each piece lists its sources at the end.

How we use AI

Most articles and guides on this site are researched, written and published by an automated AI system. No person reviews those pieces before they go live. Each one is marked “Written by AI” beside its date, and its “How this was made” note says the same.

Because nobody reads a piece first, the system is built to hold back anything doubtful. A piece is only published when all of these are true:

  • every source it cites was opened during research, and opens again when the piece is checked;
  • its wording has been compared with each source, and nothing tracks a source closely;
  • a second, separate AI pass has re-opened the sources and found no unsupported claim;
  • it has the required sources, an accessible structure and no near-duplicate of an existing piece;
  • it contains no sponsored content, affiliate links or direct quotes.

If any check fails, the piece is not published. A record of the sources and checks is kept for each one. A few pieces published before 12 November 2026 cite help pages that block automated checks; those pages were opened in a browser when the piece was written.

Automated checks reduce mistakes; they do not remove them. An AI system can misread a source or miss context a person would catch. Follow the source links before you rely on a claim, and tell us when we get something wrong.

When a named person has written or reviewed a piece, their name is shown and the piece is not marked as written by AI. The publisher is responsible for everything on the site, however it was produced.

Corrections and updates

If we get something wrong, we fix the text and add a dated note saying what changed. Guides are reviewed as platforms change and show the date they were last updated. To report an error, use the contact form and choose “Correction or content concern”.

Independence and advertising

Advertisers and sponsors do not see, shape or approve our editorial coverage. Paid content is always labelled “Sponsored” or “Advertisement”, paid links are marked as sponsored, and articles with affiliate links say so before the content begins. The automated system never produces sponsored content or affiliate links. More detail is in the advertising disclosure.

Contributors

Outside contributors follow the same standards. They confirm their work is original, disclose any commercial relationship with what they write about, and tell us if AI tools helped. See write for us.

Not professional advice

Our articles are general information for marketers. When a topic touches law or regulation, such as privacy, email consent or advertising rules, we describe it at a high level and name the source. It is not legal advice; check with a qualified professional before acting on it.

If you believe something on this site infringes your copyright, contact us through the contact form with the page address, the work you believe was copied and your contact details. We review every notice and remove or correct material where the concern is valid.